The X Factor is back on UK television screens, and for the owners of London based online glasses firm SpecsPost these are happy days. A company press release claims that sales will soar. “During the months when the X Factor show is live on our screens in the UK, sales always rise, giving us some of our best month…. but we can’t put our finger on why this is,” says David Cregor, founder of SpecsPost. Like many other retailers specialist online glasses company SpecsPost benefits from the influence and power of fashion trends promoted by celebrity. Some consumer trends are much easier to follow and explain. For example the release of Harry Potter and The Deathly Hallows Part 2 film saw the sale of round ‘Potter’ style metal glasses increase fivefold over the first month of hitting UK cinemas. Read more.