Monday, June 30, 2014
- Doc Finder — Using the mobile device’s GPS or a zip code, the app will find nearby eye care professionals with a tap of a finger.
- Lens Finder — By choosing from a variety of eye conditions and lifestyle factors, app users can identify the CooperVision best suited for them.
- Lens Reminder — Users can set up reminders for the replacement of their contact lenses.
- FAQ's — What are astigmatism and presbyopia? How does the eye convert light to an image? What is the proper way to clean and care for contact lenses? How do you put contact lenses in your eyes? All of these common questions and more are answered within the app.
- Products — Users can delve into the information about CooperVision’s family of contact lenses. They can save their favorite products, share them with others via email, and discuss them with eye care practitioners.
Sunday, June 29, 2014
Saturday, June 28, 2014
- Early Twentieth Century Americans sometimes called sunglasses sun cheaters. Today, the term is shades.
- Sunglasses weren't considered fashion accessories until after the 1940s.
- Nine centuries ago, the Chinese made sunglasses using smoky quartz.
- Sam Foster (yes of Foster Grant) started mass-producing sunglasses in 1929.
- Polarized sunglasses were used in sunglasses as early as 1936.
Friday, June 27, 2014
|FDA brochure about the use of decorative contact lenses.|
American Horror Story Helps Deliver Safety Message
The video, first screened at the recent AOA annual conference, uses clips from the television show American Horror Story, along with clips of professional makeup artists and optometrists. They note that before an actor or any individual can wear these lenses, he or she must have an eye exam, valid CL prescription, and lenses purchased from a reputable source.For more information about the program, click here.
Thursday, June 26, 2014
Wednesday, June 25, 2014
Tuesday, June 24, 2014
As a nation we make a big deal about a vp and prez who wear sunglasses. Why? They are middle-age. They are not immune to UV. The optical industry should be praising them for wearing sunglasses.
Monday, June 23, 2014
The Opticians Association of America (OAA) is proud to announce that our organization, in a partnership with Transitions Optical, is hosting a video contest to help define opticianry. The contest is simple - create your own 30 to 90 second video conveying to a consumer what opticians are and what they do. The contest is open to students, state associations, film makers, and any individual living in the United States. The winning video will receive $3,500; second place will win $2,000; and third place will receive $1,000. OAA will announced the winners at the 2014 International Vision Expo West in Las Vegas. The contest runs through June 30, 2014. The creative and informative videos will be uploaded to the OAA YouTube Channel during the contest and then reviewed by a panel of celebrity judges who will ultimately pick the top three videos. A complete list of the contest instructions, rules and regulations are available on the Opticians Association of America's website (www.oaa.org).
Sunday, June 22, 2014
Saturday, June 21, 2014
Friday, June 20, 2014
|Muller and von Furstenberg |
with their Google Glasses
Thursday, June 19, 2014
Wednesday, June 18, 2014
Tuesday, June 17, 2014
The marketing recognition pick-me-up came about a month before the rebroadcast of the October 2012 60 Minutes story about Luxottica's domination of the U.S. eyewear market. The only real difference between the June 2014 and October 2012 60 Minutes story came with the close. It mentioned that Luxottica and Google teamed up to design and market specs with Google Glass, ancient history in the world of digital journalism. Click to read about DVF and about the Google-Luxottica "partnership."
Saturday, June 14, 2014
Friday, June 13, 2014
For a copy of the research findings, click this Thomas Pocklington Trust link.
Thursday, June 12, 2014
Wednesday, June 11, 2014
Tuesday, June 10, 2014
Monday, June 9, 2014
Saturday, June 7, 2014
“For the past two years, the Opticians Council of Canada (OCC) has implemented an annual national campaign educating the public on the importance of always asking for an optician for their vision care needs”,” goes the release from the Optician Council of Canada (OCC). “This year, Opticians Council of Canada will launch the third annual ‘Love Your Eyes’ campaign, which will take form in an online educational multimedia contest. Five weeks before World Sight Day on October 9th, the campaign will launch, and OCC is inviting opticians across Canada to get involved.” Read more.
Friday, June 6, 2014
Thursday, June 5, 2014
Wednesday, June 4, 2014
Tuesday, June 3, 2014
He ran cross country and track while at Lehigh University. After he graduated with a degree in behavioral neuroscience, he pursued his doctorate in optometry at The Ohio State University--where his triathlon career began. He finished eighth in the 2010 Collegiate Triathlon National Championships. After graduating three years ago, he trained and raced, eventually earning an Elite Triathlete license within a year. In 2013, Steve completed his first professional season. This year, he plans to qualify for the Ironman 70.3 world championships.
About seven years ago, Rosinski switched to Proclear 1 day lenses from monthly and two-week lenses. He experienced dryness with his other lenses because of allergies and his training. “As an athlete and an allergy sufferer, I like the feeling of a fresh pair of lenses every single day,” said Rosinski. “When I’m training and racing, I’m in the elements—sweat, dirt and wind. My lenses need to withstand this level of activity, and my Proclear lenses do just that.”
CooperVision has sponsored other athletes, such as three Team Great Britain athletes in the U.K., including a half pipe skier, ice hockey player, and mogul skier.
This came in later from VSP Global: Today, Diane von Furstenberg and Google join forces to launch the DVF | Made for Glass collection, a collaboration that melds the boldness and creativity of Glass Explorers with the confidence and independence of the DVF Woman. The brands first collaborated on a short film “DVF Through Glass” which provided an insider’s view of Diane von Furstenberg’s Spring 2013 runway show. The limited edition collection of frames and shades is a watershed moment between technology and fashion. Read more.
A few days later, Marchon received this coverage from Newsday: "The DVF | Made for Glass collection, the first line of designer frames for Glass, is the product of a partnership between Google Inc. and fashion designer Diane von Furstenberg, who has had a licensing agreement with Marchon since 2009 to manufacture her eyeglass designs. Marchon, which was acquired by California vision care company VSP Global in 2008, is the third largest manufacturer and distributor of eyewear in the world, with combined net sales of about $1 billion a year." Read more.