New Eyewear from Ted Baker

"Tura, Inc., the inventor of fashion eyewear in 1938, expands the Ted Baker 'Just Kidding' kids ophthalmic eyewear collection. It is ideal for customers who want fashion-forward kids eyewear without the luxury price tag," writes Midwest Lens. "The Ted Baker 'Just Kidding' collection is a sized down version of the adult frames, continuing the whimsical flair and emphasis on detail. Known as the quintessentially British brand, Ted Baker eyewear is best described as quirky yet commercial with high quality design attributes. The 'Just Kidding' collection is tailored yet contemporary with charming embellishments, vibrant prints, and playful colors. Signature bows, flirty floral prints and iconic T’s are used across the other accessories categories; the 'Just Kidding' collection is infused with those same key elements creating the perfect brand synergy. Spring hinges are added to the kids’ eyewear collection for flexibility and comfort." Read more.