Carrera's New Marketing Campaign

Carrera and the media company Wieden+Kennedy Amsterdam will create a new globnal strategy for the sunglass line. The partnership initially will focus on a teaser advertising campaign that focuses on the 56 years of tradition behind the line as well as its racing spirit. The partnership will design the campaign for print, video, audio, and online media. It will include a point of sales campaign. Early next year, Carrera will kick off a new online, offline, and in-store brand "communication" program. Read more.