Friday, June 13, 2014

Vava Eyewear at the Sónar Festival

"Vava Eyewear is making itself heard at the Sónar Festival. The Berlin-based brand officially launched one month ago, but is already in thick of it, serving as a sponsor for the Barcelona music and art event, and presenting its collection in concert with a specially designed installation," reports Women's Wear Daily. "The piece, Re-Envision, was created for Sónar 2014 by Portuguese audiovisual artists Miguel Neto and Rodrigo Carvalho, who perform under the name Boris Chimp 504. Re-Envision had a festive preview last week at Berlin concept store Oukan, the German Vava stockist. Party attendees enjoyed cocktails played played with an interactive box that altered the projected graphic animations and electronic soundtrack, complete with a robotic voice intoning the word “Vava” ominously." Read more.

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