Friday, June 27, 2014

New FDA Materials Warn about Dangers of Decorative Contact Lenses

FDA brochure about the use of decorative contact lenses.
The FDA is launching a  campaign about the dangers of decorative contact lenses--more precisely the use of them without the fit of an OD or ophthalmologist. It's borrowing from the horror video genre that has inspired so many teenagers to slap on the color altering devices. The message also is backed by the American Optometric Association (AOA) and the Entertainment Industries Council (EIC). The three organizations produced and are distributing two public service videos designed to attract young people. The FDA has also released a brochure available at this link.

American Horror Story Helps Deliver Safety Message

The video, first screened at the recent AOA annual conference, uses clips from the television show American Horror Story, along with clips of professional makeup artists and optometrists. They note that before an actor or any individual can wear these lenses, he or she must have an eye exam, valid CL prescription, and lenses purchased from a reputable source.For more information about the program, click here.

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