"If there were such a thing as an it boy, British designer Henry Holland and best friend of it girls Agyness
Deyn, Alexa Chung and Pixie Geldof would definitely be, well, it," says the Australian. "Holland's popularity with fashion's cool kids is what attracted Australian sunglasses brand Le Specs to approach him for its first
designer collaboration. "We were looking for something that would
stand out internationally,' says Rodney Grunseit, chief executive of
Sunshades, owner of Le Specs. 'When we relaunched the brand in 2006
people thought it was retro and vintage. This clearly shows that we're
looking to the future.'"Read more.
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