"Essilor Vision Foundation (EVF) announced it is hosting The EyeRock Concert during International Vision Expo in Las Vegas. The fundraising event will take place at the Hard Rock Café on the Las Vegas Strip on Friday, Sept. 23 from 9 p.m. to 1:00 a.m. Proceeds will benefit the Kids Vision for Life program. " That was a recent post on EVF's website. "Entertainment will be provided by The EyeRock Band, a group of nearly 30 optical industry musicians who perform for vision-related causes. The band, whose members represent a cross-section of optical industry companies, performed for the Essilor Vision Foundation at the Hard Rock Hotel in Las Vegas in 2008. EyeRock tickets are $65 and can be purchased at www.essilorvisionfoundation.org. Information about sponsorship opportunities is available from Marina Patino at Essilor Vision Foundation, (214) 496-4217,firstname.lastname@example.org. " Read more.