"Annie Ellsworth, 3 years old, pulled off her glasses and issued a declaration: Princesses don't wear glasses," starts the JSOnline post. "Her mom, Kristin, saw an opportunity to prove her wrong - and start a business in the process. The result is Peeps Eyewear LLC, a new Madison company that sells sparkly, pink and purple eyeglass frames in 67 stores in Wisconsin, Illinois and Indiana. Packaged in an organza cinch bag, each frame comes with a soft case and a book Ellsworth wrote about a princess who "gets to" wear glasses. Customers can also buy a dress-up kit, which includes a crown and a satin, sparkly cape like the one Princess Annie wears in the book." Read more.