Oakley Starts Its Olympics Campaign in Britain

"In the run-up to the upcoming Olympic Games, high-end sunglasses brand Oakley is set to replicate the marketing model of its existing You Vs social media campaign and extend it across multiple devices such as Apple's iPad, games consoles and web-connected TVs," reads the post on CommerceTuned. "The You Vs campaign, which runs on Facebook, is centred on a branded video game in which players must compete against famous sportsmen. The overall winner then gets the chance to play against the sportsmen in real life. It has been Oakley's biggest digital investment in Europe to date, reaching into the six-figures." Read more.