Tuesday, August 16, 2011

Vision Marketing Campaign Succeeds

"The Think About Your Eyes campaign is celebrating its goal of increasing the number of comprehensive yearly eye exams and vision health awareness," according to a post on the CincinnatiExaminer. "The numbers speak for themselves: since its launch in 2010, reaching more than 22 percent of the U.S. population, the campaign has driven approximately 1.6 million comprehensive eye exams (a more than 6 percent improvement), a 36 percent improvement in the number of new patients scheduling comprehensive eye exams, and as a result of the overall rise in comprehensive eye exams, eyecare professionals have detected more than 300,000 incremental cases of potentially blinding eye diseases." Read more.

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