A new online eyewear retail outlet launched today, offering "men's and women's designer prescription eyewear starting at $99." It's call Eyefly.com. The company's release states, "Eyefly's extensive collection of fashion-forward frames enables the bespectacled to match distinct eyewear to the many looks in their closets." The site is the result of a collaboration between online fashion retailer Bluefly, Inc. and eyewear manufacturer A + D Labs. Users reportedly can virtually try on multiple frames and enter their prescription from their keyboards. The company claims that by uploading a picture or using their webcam, Eyefly's use of FittingBox technology allows shoppers to not only see how the glasses look on them, but easily solicit advice from friends via Facebook and email to aid their decision making process.
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