Sunday, June 12, 2011

Hilfiger Launches POV Project

The Tommy Hilfiger eyewear collection, manufactured and distributed by the Safilo Group, will launch "The Preppy Point of View" project, as part of its "Prep World," started in April. The Prep World, a Spring/Summer 2011 limited edition capsule collection of 60 pieces of men's and women's eyewear, will be housed in a first-of-its-kind Pop-Up house, which is travelling to key cities around the globe this spring and summer – Paris, New York, London, Stockholm, Los Angeles, Madrid, Milan, Sylt, Germany and Knokke, Belgium. Prep World also incorporates an online experience showcasing the best of prep from around the world. Read more.

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