Need a marketing edge with your patients? Copy the idea of this Yuma optician. "When former Van Halen front man Sammy Hagar steps onto the stage to rock the masses, he wears custom sunglasses made right here in Yuma," reports the YumaSun. "And now, he's rocking a new line designed just for him. In fact, he has been sporting glasses designed by Yuma businessman Ken Wilson, the owner of Liquid Eyewear, for 20 years." Read more.
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