Saturday, June 18, 2011

La Martina and Allison Create New Eyewear

"At today’s opening of Pitti Uomo in Florence, La Martina and Allison S.p.A. presented the world preview of a special project linked to eyewear for polo and a preview of the sun collection that will be launched at Mido 2012," reports a post on Mido365. "'Competicion' is the name of the innovative, technical and competition sunglasses that will be worn by the Italian polo team, who was at the Pitti stand. The eyewear will also protect the eyes of the main players at the international polo tournaments. 'Competicion' is the result of a research and development collaboration that began 8 months ago between the two companies. La Martina recognized that polo players need sunglasses with high levels of protection and performance and, after a lengthy analysis of the sector, it identified Allison as the ideal partner. Allison has long experience in the eyewear sector and, above all, it has specific technical know-how that has been tried and tested with various Zerorh+ products, the brand that is famous throughout the world for its innovation, creativity, high levels of performance and strong sporty appeal." Read more.

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