Vistakon Starts Eye Care Talk Show
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Dr. Val Jones |
Vistakon, a division of Johnson & Johnson Vision Care, Inc., will launch a radio talk show called Healthy Vision with Dr. Val Jones. The point of the program: Improve Americans' eye health. The program hopes to close the gap between visino care attitudes and behavior by providing information and resources. "Americans spend surprisingly little time thinking about their eyes," said program host Val Jones, M.D.,author of, "Dr. Val and the Voice of Reason," which won The Best New Medical Blog award in 2007. "Research shows that many people share the misguided belief that seeing well translates to good eye health. As a result, they often don't see an eye care professional regularly, or take the necessary steps to protect their eyes from things like UV (ultraviolet) damage." The program is sponsored by Acuvue.
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