Hugo Boss Eyewear Racing to Genova

Yesterday morning round the world skipper Alex Thomson was back at the helm of his Imoca 60 race yacht Hugo Boss for the start of the 245nm offshore Giraglia Rolex Cup from St. Tropez to Genova. As part of its “Sailing” Project, Safilo has expanded the product offer of the Boss Black Eyewear Collection and  has launched an international ad campaign tied to the fascinating Barcelona World Race, with the catchline “Follow your vision.”