1-800 Contacts Sued by Lens.com

"Online contact lens seller 1800Contacts has been among the most litigious marketers, alleging that companies ranging from Walgreen to Lensfast have infringed its trademark by purchasing the term as trigger for pay-per-click ads on search engines," according to MediaPost. "Now one of the defendants, Lens.com is going on the offensive.Lens.com alleges in court papers that 1800Contacts is violating antitrust laws and engaging in "vexatious and sham" litigation by suing 15 competitors over their paid-search campaigns.'This lawsuit is about 1-800's bold and unlawful crusade to obtain or maintain its dominant position in the direct-to-consumer market for replacement contact lenses,' Lens.com argues in its complaint, filed this month in U.S. District Court in Nevada. 'Notwithstanding its carefully crafted image, 1-800 has battled to censor and impede the universe of information that can be passed on to consumers; and conspired to ensure that consumers never taste the fruits of competition.'"Read more.