1-800 Contacts has launched Glasses.com. The company's press release claims that "Glasses.com is being introduced as a new brand and distinct website because the processes of buying glasses and contacts are very different. Eyeglasses have a style and fashion element – people want to see what they look like before making a purchase – and each pair is custom-made." The site offers the following tools:
- Virtual Try On photo upload or webcam feature so customers can try on frames they like before deciding which look feels just right
- Virtual Sharing of top frame choices can be emailed to family and friends or posted on Facebook so they can share the decision with people they trust
- Live online chat with opticians to address any remaining questions about eyeglasses frames, lenses, coatings or the patient’s prescriptio.
It reoprtedly also will offer more than a dozen of today’s most popular frame brands including Oakley, 7 for All Mankind, Modo, Smith Optics, and Jones New York. For lenses and coatings, customers will be able to choose from SOLA Single Vision lenses, Transitions lenses, and Teflon lenses Anti-Glare coatings from Carl Zeiss Vision. Read more.