Transitions Optical, Inc. is launching an interactive program, called Transitions MAP (Market Area Profile), to assist eyecare professionals in the promotion of their practices. The program helps identify key consumer segments in the geographic areas of a given practice, providing information about the vision needs and behaviors of target audiences. It will also suggest marketing tactics to help reach “high value” patients as well as insights into who might be competing for their business. The program is available free-of-charge through the Transitions Optical trade portal (www.Transitions.com/Pro), and will link users to other resources they can use to reach target audiences, like the Transitions Online Marketing (TOM) tool (www.TransitionsTOM.com). Read more.
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