Thursday, June 30, 2011

New Online Retailer Raising Eyebrows of Real and Virtual Retailers

If you think that online retailers will not have a permanent impact on the optical business, you might want to read the following article from BusinessWeek

On a warm afternoon in downtown Manhattan, Dave Gilboa is trying on glasses, and it isn’t going well. At one shop, none of the frames the saleswoman suggests look remotely good on him...
Gilboa and his shopping companion that day, Neil Blumenthal, aren’t disinterested observers: They are co-chief executives and co-founders of Warby Parker, a 17-month-old company that sells eyewear online. Customers test the startup’s retro-style glasses, which go for $95, including prescription lenses, through a mail-order, try-it-at-home program. The frames, and the business model, have attracted a devoted following among young, trendy professionals....The startup’s success—Warby Parker has sold more than 50,000 pairs of glasses, says it’s profitable, and raised $1.5 million from investors in May—is inspiring competition from more established retailers.
For more, read the story on this link.

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