Tuesday, June 14, 2011

TOM's Unveils Its Sunglasses

Hand-painted, colourful striped sunglasses. That’s the second chapter of Toms Shoes’ one-for-one business, goes the post on Canada.com. "'With every pair purchased, Toms will give someone sight,'" Toms founder Blake Mycoskie said. Meaning that for every pair of sunglasses purchased, sight-saving medical treatment, prescription glasses or surgery will be donated to a person in need, a model that goes well beyond Toms’ original archetype of donating one pair of shoes for every pair purchased. Instead of offering glasses for glasses, "one person buys a pair of Toms glasses, and one person receives the eye care that he or she needs," Toms’ website explains." Read more.

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