Thursday, July 12, 2012
Seeing Is Believing Has Raised $100 Million for Avoidable Blindness Campaign
Seeing Is Believing, Standard Chartered's global charitable initiative to tackle avoidable blindness, has reached the halfway point in its efforts to raise US$100 million to provide eye care to communities across the developing world. Since its launch in 2003, US$50 million has been raised for Seeing is Believing, which has been used to tackle avoidable blindness in disadvantaged communities across Standard Chartered's markets in Asia, Africa and the Middle East. The US$50 million milestone follows the commitment made by Standard Chartered at the Clinton Global Initiative in September 2011 to raise US$100 million by 2020 to help eliminate avoidable blindness--reinforcing the bank's 'Here for good' brand promise.