Wednesday, July 18, 2012

Most People Would Give Up a Limb Rather Than Lose Sight, Says Study

An eye-opening stat: Almost 70 percent of people from around the world would rather give up 10 years of their life, or even sacrifice one of their limbs, than lose their eyesight. Yet less than a third take steps necessary to preserve eye sight, according to the “Barometer of Global Eye Health,” a new global survey by Bausch + Lomb. This study sheds light on the state of consumer awareness, attitudes, and behaviors related to eye health. While 80 percent of visual impairment is preventable if detected and treated early enough, not enough people are getting regular eye exams and their reasons for doing so vary wildly, according to the findings. The research organization KRC Research compiled the data after surveying 11,000 consumers in Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and the U.S. The study was developed in concert with eye care experts around the world and validated by 147 eye health professionals from 26 different countries. For more detailed information found in the report, go to http://www.bausch.com/barometer. Read more.

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