"A recent study from IBISWorld revealed more Australians prefer to
purchase contact lenses or eyeglasses from an online store rather than a
physical retail location due to ease of use and convenience associated
with online shopping," according to a report on
EWay. "According to the report, online eyeglasses
retailers are able to take advantage of low operating cost structures,
providing aggressively discounted items online to offer significant
savings over bricks-and-mortars, which must also juggle labour and
utility costs. Contact lens and eyeglasses retailers have improved their
online stores to make it more enjoyable to purchase eyewear online,
including higher levels of interactivity, virtual fitting rooms and
customisable options for each purchase. From 2012 to 2013, industry
revenue is expected to increase 5.6 percent annually to reach $65
million."
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