OpticalCEUs Announces Its Fall 2012 Seminar for Opticians

You asked, we listened …

Since 1999, we’ve provided opticians with quality continuing education courses and fun at a great value. This year F.E. Enterprises has a full-day, 7-credit program at the GRAND PEQUOT BALLROOM, Foxwoods Resort and Casino on Sunday, October 28.  In response to attendee requests, we’ve added a more comfortable learning environment to accompany our complimentary hot lunch buffet in the luxurious Grand Pequot Ballroom conference space.

Accredited lecturers Linda Conlin, Deborah Kotob of Vision-Ease and Joe Forte will present ABO and NCLE accredited courses. You can apply the credit from all courses toward your state license and your ABO/NCLE certification.

For 14 years Linda, an NAO Fellow Ambassador and member of CLSA's University Review Committee, has provided continuing education for opticians at the state and national level. She is ABO and NCLE certified, licensed in CT, MA and RI, has a BS from Fairfield University and was a columnist for EyeWitness magazine.

Deborah, a sales consultant for Vision-Ease, writes, edits and presents ABO seminars related to best practices. A Massachusetts-licensed optician, she has owned an optical business and was a sales representative for MODO and Luxottica.  Deborah is certified by the ABO and NCLE.

Joe lectured at CUNY Tech, specializing in contact lenses and was program director of the Interboro Institute College of Opticianry where he taught courses in various areas of contact lenses and optics.  He has lectured at Vision Expo and Optifair.  He is currently director of contact lens services for Raymond Opticians.

Every year attendees enjoy the Foxwoods experience for continuing education and access to casino fun.  We provide the best value for quality seminars in a first-class venue.   Full-day, half-day and per course rates are available.  Join us for lunch when you take any course.  Seminars usually sell out, so reserve by October 19.

Foxwoods is located at 350 Trolley Line Boulevard, Mashantucket, Connecticut  06338, on Route 2 between I-395 and I-95.  Valet parking is free.  For accommodations, call Foxwoods at 1-800 PLAY BIG.  Overnight reservations are not associated with the seminar.

Esprit Releases Fall Line

"Created on the basis of the Esprit philosophy, Esprit Eyewear takes its cue from the very latest fashion trends," notes Mido365. "The new vision models in the fall/winter collection are smart, cutting-edge and of very high quality. The frames for women are sophisticated but discreet, feminine and cool, with round and softly rounded ovals or slightly retro, modern shapes. The new color combinations seen on this fall's runways have the lion's share of nuances ranging from wine to those inspired by tweeds and today's highly successful 'ombre" hair and makeup trend transferred to accessories and apparel." Read more.

Vogue Eyewear Selects Laura Chiatti to Model 2012 Eyewear

"The beautiful actress Laura Chiatti was chosen as the face of Vogue Eyewear collection of eyeglasses for 2012," reports the Italian website Donne.Leonardo.it (as translated by Google). "There are three models that Laura has served as Brand Ambassador, all refined and sophisticated for the fashion-conscious women and who want to enhance the features of his face with details that make a difference, just like the model VO 2749 H 1958. This vision eyewear is designed for elegant women, and classic, attentive to detail and more sophisticated. The rigorous profile of the front is embellished with a pearl and resin under the logo on the dipstick. Declined in earth colors, the model is also available with progressive lenses and Asian Fit." Read more.

Report Adverse Effects of Decorative CLs to FDA

With a growing number of websites and small retailers continuing to illegally offer decorative, non-corrective contact lenses for sale without prescription, optometrists should be diligent in reporting all adverse events associated with such lenses to the U.S. Food & Drug Administration’s (FDA) MedWatch Safety Information and Adverse Event Reporting Program, according to the AOA Advocacy Group. Information may be reported to the FDA’s MedWatch program by phone at 800-FDA-1088, by fax at 800-FDA-0178, online at www.fda.gov/medwatch, or by mail to 5600 Fishers Lane, Rockville, MD 20852-9787. Read more.

Is Project Glass the Future?

"Project Glass made a big splash not too long ago at Google’s annual developer conference when they showed several users falling on to the Moscone West in San Francisco," notes Geek.com. "Google’s pretty bent on showing us the sharing possibilities with Project Glass, but it feels like in time that technology could become a ubiquitous part of our lives. Fortunately for those of us who lack a hyperactive imagination, a short film popped up recently that can help fill in the blanks." Read more and see the video.

The British version of Wired recently published an article that compares the various types of augmented reality eyewear. Read more.

"Most Beautiful Eyes" Contest Deadline Tomorrow

The deadline for entries in the 2012 Most Beautiful Eyes Contest from Prevent Blindness America is tomorrow. Parents of children ages zero to 17 are encouraged to enter their child by submitting a photo to the Prevent Blindness America Facebook page at facebook.com/preventblindness. The national contest allows children across the country the chance to win a $10,000 educational scholarship. The contest is sponsored by Marchon Eyewear, Eagle Eyes Optics, Real Kids Shades (RKS), and Walters Golf.

Scientists Isolate LCA Gene

"Researchers from the Massachusetts Eye and Ear Infirmary, The Children's Hospital of Philadelphia, Loyola University Chicago Health Sciences Division and their collaborators have isolated an elusive human gene that causes a common form of Leber congenital amaurosis (LCA), a relatively rare but devastating form of early-onset blindness," notes Medical News Today. "The new LCA gene is called NMNAT1. Finding the specific gene mutated in patients with LCA is the first step towards developing sight-saving gene therapy." Read more.

Olympian Archer Can't See Target Clearly

"The target sits 70 meters away, three-quarters of the length of a football field. Ten concentric circles telescope from white to black to blue to red to gold in a bull’s-eye the size of a grapefruit," reports the New York Times. "For Im Dong-hyun of South Korea, considered by many the world’s greatest archer, the colors appear blurry. He described them Saturday as paint dropped in water. " Read more.

Tony Parker Leads the French even after his Eye Injury

"Tony Parker stared into the darkness while confined to his hotel room following a freak eye injury that nearly ended his career," reports My San Antonio. "As hours turned to days, the San Antonio star guard’s thoughts raced back to a night of partying in a New York club that turned fateful. Parker was a bystander trapped in the middle of a bottle-throwing melee, a shard of glass almost cost him everything. 'Life can change pretty fast,' he said. Parker was lucky, and he knows it. Despite not being able to practice until recently, he’s here at the Olympics, leading a French team that is at less than full strength and will open the tournament Sunday against a U.S. squad overloaded with superstars and expected to leave London carrying gold. The accident has altered him, made him cautious — but unafraid." Read more.

Yet Another Warning about Eye Safety and Sports

"August is Children's Eye Health and Safety month and pediatricians are being advised to educate parents, coaches and young athletes about the dangers of eye injuries, urging them to wear protective goggles when they participate in sports, in particular for high-risk sporting activities, including fencing, boxing and ball sports, such as soccer, basketball, softball, lacrosse and baseball," notes Medical News Today. "Pediatric ophthalmologist Michael X. Repka, M.D., from the Johns Hopkins Wilmer Eye Institute, who is also deputy director of ophthalmology at the Hopkins Children's Center explains:

'As training season begins, and as children resume practice, emergency rooms across the country may see an influx of eye injuries from sports - yet most if these injuries are highly preventable by wearing protective goggles.'"

Read more.

Oakley's Olympic Marketing Campagin--Beyond Reason

"Oakley...has launched a new campaign titled Beyond Reason that shines the spotlight on the most highly rated athletes at the upcoming 2012 Olympic Games in London," reports Mido 365. "The Beyond Reason campaign pays tribute to the competitive spirit and obsession with record-breaking performance that drive athletes to achieve the impossible. Beyond Reason authenticates the stories of sporting feats that demonstrate the validity of Oakley innovations and illustrate the company's commitment to raising the performance of its technologies beyond all limits." Read more.

Overnight Use of Reverge Geometry CLs Increases Inflammatory Mediators

"Continuous long-term overnight use of reverse geometry lenses results in a significantly increased presence of inflammatory mediators compared with wearing 30-night silicone-hydrogel (Si-H) contact lenses or wearing no lenses, show study results," reports News-Medical. "Specifically, interleukin (IL)-6 and IL-8, and matrix metalloproteinase-9 (MMP-9) were significantly increased after 12 months use of the corneal refractive therapy (CRT; reverse geometry) lenses, which induce temporary flattening in the central corneal curvature, compared with use of the other lens type or no lenses." Read more.

Cap't of "Hugo Boss" Sets Transatlantic Sailing Record

"Hugo Boss" Skipper Thomson keel walking

British skipper Alex Thomson--major talent in international yacht racing sponsored by Hugo Boss since 2003--established  a new solo record crossing the Atlantic Ocean from West to East on board his Hugo Boss Imoca 60. During his fantastic ride from continent to continent he chose to wear mod.Boss 0441/S --one of the new sunglasses of the Boss Black Eyewear Collection 2012. This style is the ideal eyewear for leisure time and outdoor activities: its pure injection molded wraparound shapes combine a trendy feel with latest technical details, such as the adjustable metal nose pad, injected rubber and polarized lenses, ensuring excellent vision. Read more.

Interrupting the Damage Caused by Diabetic Retinopathy

"Researchers at the University of Michigan Kellogg Eye Center have identified a compound that could interrupt the chain of events that cause damage to the retina in diabetic retinopathy," according to Science Daily. "The finding is significant because it could lead to a novel therapy that targets two mechanisms at the root of the disease: inflammation and the weakening of the blood barrier that protects the retina." Read more.

Puma Adds to Its Line

"The new Puma Eyewear Optical collection deftly reflects the passionate and energetic attitude infused by the Puma parent Brand," notes Eye Surf. "Cutting-edge frame forms are performance driven and highly comfortable with sporty-looking soft features like rubber tips and temples. This young, individual and casually stylish look nattily fuses new fashion trends with authentic street impulses and hip, athletic-led accents. Lightness is guaranteed by titanium and rubber mixes or combos. Lift your look with these great new Puma Eyewear frames." Read more.

Ogi Kids Has New Releases

"Ogi Eyewear has exciting new releases to enhance the Mommy and Me, Daddy and I Collection, solidifying Ogi Kids as a leader in the children’s eyewear segment," reports Eye Surf. "By making fashionable frames that emulate eyewear their parents wear, this collection is bridging the gap between fun and functional. The children of today are the fashion enthusiasts of tomorrow and Ogi is looking to give them a head start." Read more.

Writing with Your Eyes

Science Daily reports that "a new technology described in the paper published online on July 26 in Current Biology, a Cell Press publication, might allow people who have almost completely lost the ability to move their arms or legs to communicate freely, by using their eyes to write in cursive. The eye-writing technology tricks the neuromuscular machinery into doing something that is usually impossible: to voluntarily produce smooth eye movements in arbitrary directions." Read more.

KY Prohibits Fee-Capping by Vision Plans

Kentucky has become the first state in the nation to prohibit vision care insurance plans from establishing the fees that vision care providers can charge for products or services that the plans do not cover under their benefit packages. Read more.

FDA Committee Approves Use of Lucentis for DME

Genentech says the U.S. Food & Drug Administration (FDA) Dermatologic & Ophthalmic Drugs Advisory Committee (DODAC) voted unanimously to recommend approval of the 0.3 mg dose of Lucentis (ranibizumab injection) for treatment of diabetic macular edema (DME). The majority of DODAC (8-2) also recommended the 0.5 mg dose. The FDA is expected to make a decision regarding the supplemental Biologics License Application (sBLA) for Lucentis in DME by August 10, 2012. The FDA generally follows advisory committee recommendations, although it is not bound to do so. Read more.

Optifog Demonstrated at FBI Conference

"Essilor of America, the nation’s leading manufacturer of optical lenses, will participate in the 2012 FBI National Academy Associates (FBINAA) Annual Training Conference," according to an Eye Surf post. "In an effort to educate professions that rely on clear vision in vital situations about Optifog lenses, Essilor will showcase the first and only lenses offering long-lasting, fog-free vision at the conference." Read more.

Red 88 Eyewear's New Collection

"Red 88 Eyewear launches a new collection from its flagship line, Paulo Pilipe," notes Eye Surf. "The Paulo Pilipe Titanium Collection. Paulo Pilipe Titanium consists of 4 men’s and 2 women’s styles. Each style comes in three unique combinations of outside and inside colors." Read more.

Blind Mice See, Maybe Will Work on People

"A team of University of California, Berkeley, scientists in collaboration with researchers at the University of Munich and University of Washington, in Seattle, has discovered a chemical that temporarily restores some vision to blind mice, and is working on an improved compound that may someday allow people with degenerative blindness to see again," according to a Science Daily post. "The approach could eventually help those with retinitis pigmentosa, a genetic disease that is the most common inherited form of blindness, as well as age-related macular degeneration, the most common cause of acquired blindness in the developed world. In both diseases, the light sensitive cells in the retina -- the rods and cones -- die, leaving the eye without functional photoreceptors." Read more.

AlwaysCare and VSP Link Up

AlwaysCare Benefits, Inc., has created a new Preferred Choice Vision Plans through a joint venture with VSP Vision Care. This arrangement enables AlwaysCare to offer its vision plans side-by-side with plans from VSP Vision Care.Read more.

Just Milk: Eye Health Claims on Organic Milk Not Accurate, Says Author

"Cartons of Dean Foods Co. (DF) (DF)’s Horizon organic milk fortified with DHA feature a picture of a young girl to illustrate the heart, eye and brain benefits of the additive, referencing the work of a prominent nutritionis," says Business Week. "The problem: the author says her study doesn’t support those health claims, and has joined with the scientific journal that published the work to demand removal of the citation." Read more. In other words, it's just milk.

Google-Like Glasses Translate Text

"Here’s an innovative, simple, and exciting application to Google Glasses: foreign language augmented reality that translates text like real-life subtitles," notes Tech Crunch. "Technology MacGyver Will Powell assembled a working concept of the product from a list of consumer electronics, and demonstrated it in a video of himself in conversation with his sister. Check out the video below." Read more and see video.

Don't Like the Look of Reality? Push a Button

A new pair of glasses will allow hipsters to add Instagram effects to the real world - as if seeing the retro-tinted pictures all over Facebook wasn't enough," reports the Daily Mail. "The glasses, designed by German Markus Gerke, would have a five-megapixel sensor built in, and would add filter effects using built-in computer. The concept comes in the wake of computer glasses from Google, Olympus and Epson." Read more.

Betsey Johnson Zaps Out a New Line

"Renowned for her electric energy, Betsey has also been a long-time fan of the lightning bolt motif. The new group, Bolt of Light, brings this charisma to life with metal temples in the shape of a lightning bolt that are decorated with glittering stones in contrasting pop colors," reports Midwest Lens. "Wild Thing, a cat-eye optical style, boasts a glitter acetate frame front while Thunderstruck, a glam sunglass, offers a multi-colored layered laminate frame front. Together with the striking temples, these styles ensure that you will make a statement with your frames." Read more.

Engineered Irises Fool Eye-Scanners

"Remember that scene in Minority Report when the spider robots stalk Tom Cruise to his apartment and scan his iris to identify him?" That's the question that Wired asks at the start of its article about reversed-engineered irises. "Things could have turned out so much better for Cruise had he been wearing a pair of contact lenses embossed with an image of someone else’s iris. New research being released this week at the Black Hat security conference by academics in Spain and the U.S. may make that possible. The academics have found a way to recreate iris images that match digital iris codes that are stored in databases and used by iris-recognition systems to identify people. The replica images, they say, can trick commercial iris-recognition systems into believing they’re real images and could help someone thwart identification at border crossings or gain entry to secure facilities protected by biometric systems." Read more.

Corrective Surgery Helps Olympian Canoe Slalom Competitor

"It might sound obvious to suggest eyes are quite handy when it comes to competing at the Olympics and Luuka Jones is finally appreciating just how true that is," according to the New Zealand Herald. "The canoe slalom competitor had corrective surgery on her eyes in April which means she doesn't have to wear contact lenses and, crucially, doesn't have to close her eyes when competing. Previously, she would shut them in the hope of keeping the splashes out and the contacts in or wipe with them with a shoulder as she paddled to find her focus." Read more.

New Patent for an Antimicrobial Technology for CLs

Quick-Med Technologies, Inc., has been awarded an eighth U.S. patent for its non-leaching Nimbus antimicrobial technology for contact lenses. The patent (No. 8,227,017) covers the method of post-treating Nimbus contact lens and other Nibus surfaces to enhance antimicrobial efficacy and increase biofilm resistance. By introducing a citrate solution to a surface to which a Nimbus polymer has been non-leachably bound, the bactericidal performance reportedly is improved significantly. For example, a surface treated to achieve a 99% efficacy vs. the highly virulent Pseudomonas aeruginosa would be elevated to a level above 99.99%. Read more.

Family of an Optical Employee Needs Your Assistance--Now

Gaitree Basant and her family need your assistance.

Gaitree, an employee for Opticare Eye Health and Vision Centers in Connecticut, is an unassuming women, always with a smile. Normally she would never ask anyone for help, never mind a stranger. This time is different. She is asking for her husband Benard and their children.

The 35-year-old Benard was born with Eisenmenger's syndrome, also known as Ventricular Septal Defect (a hole in the heart). They lived a normal life until he was hospitalized three years ago. His lungs had scarred, leaving him dependent on portable oxygen. Even though he no longer could work, Benard and Gaitree moved ahead--for themselves and their children. Three days after this past Christmas came more trouble. His body wasn't getting oxygen. Benard was taken to the hospital. His physicians had daunting news. His heart and lungs weren't working properly. He needed a heart and lung transplant.

"He is a great candidate for surgery but the road to recovery will be a long one," writes Gaitree on their YouCaring website. "I will have to be out of work for at least four months to be with him. After living with his condition for so many years, my husband finally has hopes for a new life. Our children have a wish that after surgery they can play outside with him instead of him sitting and watching. Our medical and other related expenses are going to be overwhelming. He needs to fully focus on his treatment without worrying about whether we can financially survive. Please help him fight this battle." Gaitree estimates that the family will need an additional $50,000 to pay expenses not covered by health insurance.

The sum sounds large, but it's not when the burden is shared by many.

You are part of the many, and the Basant family needs your contribution--large or small. It's easy to do. Go to the Basant family's YouCaring website (click this link) and click the GIVE button on the right. You will donate to the family's YouCaring PayPal account. You can donate leaving your name or you can donate anonymously. It's safe. It's easy.  So help Gaitree, our a fellow optical colleague, her husband Benard, and their children today. It's not too often that you can help save a life with the click of a button. Benard, Gaitree, and their family thank you for your support and prayers.

The Potential Future of Bionic CLs

"'If you look at the structure of a contact lens,' says Babak Parviz, University of Washington assistant professor of eleectrical engineering, 'more or less it’s just a polymer that … does vision correction.' Since the group was already working on incorporating micron-scale devices onto unconventional substrates including plastics, he says, 'we saw the opportunity to integrate these on a contact lens.' Parviz adds that much of the micro technology that would have to fit on a contact lens is already available and says, 'To look at the semi-conductor industry and what we have in opto-electronics and micro machines, we already have a lot… (but) one thing we have not done is to put those things on a contact.'" That's the start of an excellent ScienCentral post. "Parviz imagines a whole list of things a supercharged contact lens might do, explaining, 'I can see this exponentially growing and having many, many applications; from lenses that are quote-unquote intelligent and can help the user who’s had a cataract surgery to see better, to amplified vision, to all sorts of gaming applications and interfacing with your iPod and lots of things.'” Read more and watch a QuickTime video.

Addidas Eyewear Athlete Representing Italy at Olympics

"At last, it's official! Sacha Modolo, the top Italian athlete of the Colnago CSF professional cycling team, has been called by Italian national team coach and manager Paolo Bettini to represent Italy at the upcoming Olympic Games in London," reports Mido News. "The absolute protagonist of the Tour of Austria currently underway, Sasha Modolo wore the blue jersey last year at the world road championships in Copenhagen and at the "test event" on the Olympic circuit in London, where he came in second behind Mark Cavendish.
Adidas eyewear was enthusiastic about the news and chose the champion as one of its athletes, confirming that once again it has chosen the best! While in London for the Olympics." Read more.

Luxury Eyewear Growing in Popularity in China

"A population of (at least) 1.3 billion, one of the world’s fastest-growing luxury markets, and a well-publicized 'myopia epidemic': for high-end eyewear brands and designers, China looks like a slam dunk," starts the post on Jing Daily. "Driven by the same factors as the multi-brand boutique trend now sweeping through China’s fashion industry, recent years have seen rising interest for luxury eyeglasses as wealthier Chinese consumers have looked to match their expensive apparel with equally pricey eyewear. This has been good for designers focused on the Asia market, both within China and overseas, with the likes of home-grown designer Chair Yuan and London-based Fei Wang (Jing Daily interview) creating wearable fashions that sell at a premium. Luxury eyewear boutiques have also been quick to latch on to burgeoning demand. Of these boutiques, one of the most promising is Coterie, which recently opened its first location on Shanghai’s fashionable Julu Lu and second at Nali Patio in Beijing’s Sanlitun neighborhood." Read more.

ODs Call on Vision Plans to Stop Being "Anti-Optometry"

Joe Ellis, O.D., past president of the AOA (American Optometric Assn.) and Kentucky Optometric Assn. (KOA), recently called on vision plan executives to immediately halt their anti-optometry lobbying efforts now under way in Washington, D.C., and state capitals around the country, and to work with optometric leaders to lock in the profession’s recent legislative and regulatory victories, including the new designation of pediatric vision care as essential and the Harkin patient access law targeting discriminatory Employee Retirement Income Security Act (ERISA) plans.

Carrera Throws Pool Party in LA

Laura Prepon

WWD notes that "Covergirl and Carrera held their annual summer pool party on Saturday at Chateau Marmont in Los Angeles, drawing Laura Prepon, Emily VanCamp, Kevin Connolly, Josh Henderson, Daft Punk, Sam Page, Jesse Bradford and Chord Overstreet to check out the new Carrera 6000 sunglasses, manufactured by Safilo. Read more.

Robert Marc Opens New Boutique in NYC

"Eyewear designer and ACE Visionary Award winner >Robert Marc has opened a new boutique on 1225 Madison Avenue, near 88th Street — his fifth store on the avenue, Eighth in New York and ninth overall in the U.S." That's the WWD post. Read more.

White Sox Peavy Coping with Astigmatism

"The bright colors on A.J. Pierzynski's left fingertips haven't been enough to help the vision of Jake Peavy, who was called for a balk Friday while leaning in to see the signals. Peavy said he wears contact lenses but is afflicted with astigmatism," reports the Chicago Tribune. "'We have made progress, but my vision is only 20/40,' Peavy said. 'They made me special contacts with something like bifocals in the contacts. But at night, when it gets dark, I've had problems.' Peavy said he started to experience vision problems after the fifth inning and was called for a balk in the seventh that led to an insurance run. Peavy added that sometimes two fingers may be signaled differently and will indicate different pitches, but that he has crossed up the catcher on occasion because he saw only one of the fingers." Read more.

Valentino Offers New Sunglass Line

"Maria Grazia Chiuri and Pierpaolo Piccioli have written a new syntax of style for Valentino based on precise lines and balanced contrasts," so boasts Midwest Lens. "They blend famous fifties looks with hard, metallic inserts that create iconic details. The eyes are the stars: barely veiled by transparent lenses, they are gracefully and charmingly accentuated by the strong browline." Read more.

Feds to Start Audit HIPPA Compliance

The Office for Civil Rights (OCR) in the U.S. Department of Health & Human Services (HHS) has announced details of a new audit program designed to check health care entities for compliance with federal rules on the privacy of patient information, the security of health information technology systems, and the notification of patients and regulators when the privacy of patient information is breached. That's the word from the American Optometric Assn. (AOA). Read more.

Visual Impairment Declining in Germany

"The numbers of people in Germany who are blind or visually impaired is going down. Robert P. Finger and his co-authors present their findings in the current edition of Deutsches Arzteblatt International (Dtsch Arztebl Int 2012; 109[27/28]: 484-9)," says Medical News Today. "The aging of the population would lead one to expect an increase in the numbers of blind and visually impaired - for in most cases the main reason for loss of vision is an age-related disease. Rates of macular degeneration, for example, and diabetes-related eye disease both go up with age. At the same time, however, the numbers of cases in which glaucoma or optic nerve atrophy results in blindness are going down. Retinal detachment, too, is occurring less frequently." Read more.

Neff Vision Official Eyewear of Nike US Open of Surfing

Neff Truck at the US Open.
Funny. No eyewear. Odd.

"Neff, a leading active lifestyle brand, announced today that its new eyewear category Neff Vision will be the Official Sponsor of the upcoming Nike US Open of Surfing in Huntington Beach taking place July 28th through Aug 5th," according to Surfline. "Throughout the weeklong event, Neff will be offering the complete brand experience to over 750,000 action sports fans that attend with a focus on their new highly anticipated eyewear line. In addition to debuting the Vision collection at the event, Neff will also be hooking up the masses with free gear at their onsite booth at the US Open and from their kiosk in front of the legendary Jack's Surfboards on Main St. Fans can also count on appearances from Neff's Pro Surf Team who will be out in full force at the contest." Read more.

Coastal Contacts Gets Slapped for Misleading Facebook Promo

"Coastal Contacts encouraged Facebook users to “like” its page and in doing so, promised them a free pair of glasses," according to a New York Times post. "It also promised discounts of 70 percent on contact lenses. The rival, 1-800 Contacts, said that Coastal Contacts did not disclose the shipping and handling fees associated with the offer for free glasses and that not all styles of glasses or lenses were available in the offer. In addition, the company contended that users who 'liked' the Coastal Contacts page in order to get the free glasses were inadvertently endorsing the company. The National Advertising Division ruled that all claims for free merchandise must clearly disclose any hidden fees and conditions at the outset of the offer, including increasing the font size of the message that 'conditions apply.' Facebook likes can be interpreted as 'conveying a message of general social endorsement'  the ruling said."  Read more.

Bollywood Stars Promote Opium Eyewear Collection

"Mumbai’s Oberoi Mall, one of India’s largest retail centers, played hosts to the launch event of Opium Eyewear’s 'Teri Meri Kahaani'-inspired collection," notes India West. "Stars Priyanka Chopra and Shahid Kapoor were present. The exclusive collection offers a range of designs that capture the best eyewear trends across the three eras depicted in the story of the film....The star couple also posed with their favorite eyewear from among the Opium Vintage, Classic and Modern collections." Read more.

Stroboscopic Training Improves Performance, Says Duke U. Study

Stroboscopic training, performing a physical activity while using eyewear that simulates a strobe-like experience, reportedly increases visual short-term memory retention, and the effects last for 24 hours. Participants in a Duke University study engaged in physical activities, such as throwing a baseball,  while using either specialized eyewear that limits vision to only brief snapshots or while using eyewear with clear lenses that provides uninterrupted vision. Participants from the Duke community, including varsity athletes, completed a computer-based visual memory test before and after the physical activities. The study found that participants who trained with the strobe eyewear gained a boost in visual memory abilities. Participants completed a memory test that required them to note the identity of eight letters of the alphabet that were briefly displayed on a computer screen. After a variable delay, participants were asked to recall one of the eight letters. On easy-level trials, the recall prompt came immediately after the letters disappeared, but on more difficult trials, the prompt came as late as 2.5 seconds following the display. Because participants did not know which letter they would be asked to recall, they had to retain all of the items in memory. Read more about the study.

Man United's De Gea Says His Eyes Are Fine

"De Gea, 21, who faced intense criticism after a string of early mistakes at United, came back strongly in the second half the season to firmly establish himself as the club's long-term No. 1," reports ESPN Soccernet.

"Other reports focused on an eye operation that the club had told the 'keeper to undergo. Again, De Gea explains: 'I'm just short-sighted, like loads of people. I wear contact lenses - in fact, I've got new ones - and I can see perfectly well, just like anyone. I don't understand the fuss. I put lenses in and ... perfecto.'

"Now at the Olympics as first-choice for the Spanish squad, De Gea believes that he is over the worst of the criticism. His on-the-pitch performances have improved and he is now acclimatised to life in England, but De Gea insists he never doubted his own ability." Read more.

New Clues as to How Selective Attention Works

"Ever wonder how the human brain, which is constantly bombarded with millions of pieces of visual information, can filter out what's unimportant and focus on what's most useful?" That's the post from Science Digest. "The process is known as selective attention and scientists have long debated how it works. But now, researchers at Wake Forest Baptist Medical Center have discovered an important clue. Evidence from an animal study, published in the July 22 online edition of the journal Nature Neuroscience, shows that the prefrontal cortex is involved in a previously unknown way." Read more.

Microneedles Help Treat Eye Disease

Thanks to tiny microneedles, eye doctors may soon have a better way to treat diseases such as macular degeneration that affect tissues in the back of the eye. That could be important as the population ages and develops more eye-related illnesses – and as pharmaceutical companies develop new drugs that otherwise could only be administered by injecting into the eye with a hypodermic needle, according to a Georgia Institute of Technology press release.

For the first time, researchers from the Georgia Institute of Technology and Emory University have demonstrated that microneedles less than a millimeter in length can deliver drug molecules and particles to the eye in an animal model. The injection targeted the suprachoroidal space of the eye, which provides a natural passageway for drug injected across the white part (sclera) of the eye to flow along the eye’s inner surface and subsequently into the back of the eye. The minimally-invasive technique could represent a significant improvement over conventional methods that inject drugs into the center of the eye – or use eyedrops, which have limited effectiveness in treating many diseases. Read more.

Telecommunications Eyewear Passes ANSI Z87.1

Energy Telecom, Inc., announced that its new model 2.1 telecommunication eyewear has successfully passed ANSI Z87.1-2010 high-mass and high-velocity impact testing performed by Colts Laboratories. This new model reportedly is constructed from tougher, more resilient materials and will deliver longer life and greater protection from impact. The eyewear is said to allow users to work and play while using their phones (or other Bluetooth enabled devices) hands-free to make and receive calls, run voice recognition applications, and listen to high quality stereo music.Read more.

Lindsay Lohan Setting Another Cosmetic CL Trend? FDA Issues Second Warning about Cosmetic CLs

"Lindsay Lohan wore violet contact lenses while filming Liz and Dick," reports Monsters and Critics. "The Mean Girls actress underwent a huge transformation to play Dame Elizabeth Taylor in the new film, including changing her eye colour to match those of the late actress. New York Post columnist Cindy Adams revealed: 'Lindsay's yellow hair, red hair, auburn hair got dyed dark for the film. But what you don't know is, she was fitted with violet-coloured contact lenses.'" Read more.

The problem is so serious that the FDA has issued a second PR warning about cosmetic contact lenses: " It is so serious that the FDA has issued public alerts via social media, directing their pleas directly to fans of the vampire-themed films. The FDA statements warned that many non-regulated costume lenses are prone to causing eye infections and possible blindness. The alarm was set when a recent Twilight-themed costume competition was held in Texas to celebrate the release of the film series’ final installment later this year." Read more.

Tips on Being a Smart and Good Boss

This morning we were reading Time online, and we can across several links to articles from Time, Inc., and the Harvard Business Review, which you might find interesting. Here they are:

Five Things Remarkale Bosses Never Do (Time).
10 Things Bosses Never Tell Employees (Inc.)
8 Qualities of Remarkable Employees (Inc.)12 Things Good Bosses Believe (Harvard Business Review)

Why Do Humans See in Color?

"Why do humans see in color?" asks Time magazine. "According to neuroscientist Mark Changizi, who left academia to run a research institute called 2Ai, it’s so that we could read the emotions of others. In his book, Harnessed, published last summer, Changizi described his theory — along with others about how humans developed the basic capacities to think, speak and read. Below, Changizi explains further." Read more.

Warby Parker Going from Virtual to Reality in SoHo, NYC

Eyeglass maker Warby Parker has signed a lease for its first permanent retail location, taking about 2,500 square feet at 121 Greene Street in Soho," writes the Commercial Observer. "The deal would appear to be a small step into the multi-pronged selling approach many retailers are taking today, in which stores couple their web selling platforms with a physical presence and vice versa." Read more.

Co-Owner of Mass. Optical Shop Pays Off Mortgage with Pennies

Good Morning America reported the following:

A Milford, Mass., man saved his pennies to pay off his mortgage--literally. He carted more than 62,000 pennies to the bank to make his last payment. 'Thirty-five years ago when my wife and I took out our mortgage for our first home I happened to pick up a penny in a parking lot,' Thomas Daigle told ABC News. 'I said, "I'm going to pay our last mortgage in pennies."' And, that's exactly he did. In all, that's about 427 pounds of pennies at 145 pennies to the pound, though pennies minted after 1982 weigh in at 181 to the pound. Daigle says he didn't weigh them.

Read more.

Turning Addiction for Eyewear into a Display Business

"Lauren van Horn, a San Francisco lawyer, saw her apartment turn into a virtual eyeglasses store after her husband 'fell victim to a Warby Parker addiction' and started buying up eyewear from the affordable glasses company," starts the post from Business Insider. "So along with designer Tobi Adamolekun, she launched Bushakan, a company that makes stylish stands for multiple pairs of eyeglasses. The company, which launched a campaign on Kickstarter, has already surpassed its $10,000 goal, raising $14,382 with 37 hours to go. It will start direct sales once the Kickstarter campaign ends." Read more.

Bieber Makes Shades Look Cooler at Teen Choice Awards

"Whether it was to avoid sunrays or the glare of paparazzi cameras, there were plenty of celebrities sporting shades as they hit the red carpet of the Teen Choice Awards," reports Hollywire. "From the '70s style glasses that will.i.am was wearing to the jet black pair that Justin Bieber had on, there were a whole range of frames on display. Check out our rundown of celebs who were rocking shades on the red carpet!" Read more.

Safilo and Unions Come to Terms

At the offices of the Italians Ministry of Employment and Social Security in Rome, Safilo Group and its unionized workers signed a solidarity agreement in order to best manage the redundancies due to the non-renewal of the Armani license. The agreement fully reproduces the contents of the June preliminary agreement signed, Read more.

End of Day CL Discomfort May Be Chemical Issue

"When patients complain of comfort issues with contact lens wear, practitioners will first examine the ocular surface and evaluate the fit. Once those findings are found to be normal, clinicians should consider soaps and solutions," reports Primary Care Optometry News. "Delayed subjective dryness (DSD), which is almost always a chemical issue, is a common soft contact lens complication that has specific and consistent characteristics. It is generally progressive in nature and results in reduced wearing time and, eventually, contact lens failure. Patients who are experiencing DSD often believe that it is a normal and expected consequence of contact lens wear, and so do not report it as a problem in early and moderate stages. Frequently they just give up wearing contacts because glasses are “more convenient.'" Read more.

Ophthalmologist Receives Patients' Choice Award

Dr. Sadiqa Stelzner of Santa Monica, CA, has been ranked among the top physicians in the nation based on patient reviews, called the Patients' Choice Award. Doctors who have received top scores by their patients and pass other quality measures are awarded the Patients' Choice Award. In fact, of the nation's 720,000 active physicians, just 5 percent were accorded this honor in 2011.Stelzner joined the Santa Monica Eye Medical Group in 2004 which was established in 1948. After the retirement of Dr. Dickerson in January of 2008, she became the successor of the practice. In addition, she is an Assistant Clinical Professor at the UCLA Jules Stein Eye Institute and the Director of Eye Care at the Greater Los Angeles VA. Stelzner and the Santa Monica Eye Medical Group provide comprehensive eye care including premium lens replacement, cataract surgery, LASIK, glaucoma treatment and cosmetic treatments such as eyelid surgeries, botox, fillers. For more information on this Patients' Choice Award winner, please visit Dr. Sadiqa Stelzner's profile on PatientsChoice.org.

Guess Sunwear Comes with Free Music Downloads

"A great pair of shades, the perfect songs on your playlist, the sun and sand – now that sounds like a great setup for a fantastic summer day! I’m excited to share with that Guess Eyewear and Universal Music Group have teamed up to launch their first ever Shades of Summer Playlist." That's the ModOration post. Read more.

ClearVision Kids Kicks Off Savings Event

"The 2012 ClearVision Kids program kicked off this month with a savings event of up to 20%! Expand your kids collection and take advantage of the lowest available prices, while choosing from one of the largest selections of kids’ frames in the U.S.! This exciting program is effective through September 30, 2012," according to Midwest Lens. "New for 2012: every kids order will receive a free kids’ hanging banner! This colorful, eye-catching banner is a great way to attract kids and parents – because POP rules when it comes to selling kids eyewear! Plus, our sales consultants will deliver a tailored, profit-building program with all the promotional materials you need to help sell the fun. Ask how you can get a free kids rotator!" Read more.

More on the Man in Paris with Google-Style Eyewear

Update from Business Week on the man wearing hi sown "Google" glasses in Paris:

Steve Mann... says he fled a McDonald’s (MCD) outlet on the Champs Élysées on July 1, after employees tried to knock the device off his head and tore up a note from his doctor explaining why he needed to wear it. ..McDonald’s, in a statement posted on its French website on July 19, confirmed that employees had talked to Mann because they thought he might be secretly filming customers and employees in violation of French privacy laws. Read more of the BW story.

Background on the Mann story.

Maxx HD Offers LSU Sunwear

Maxx HD Sunglasses will release its Louisiana State University logo eyewear collection. The LSU collegiate sunglasses are based on Maxx's Dynasty model. The LSU sunglasses are highlighted with the school’s logo in metal on the arm and are offered in the schools vibrant purple and gold colors. The line will be available in retail outlets throughout Louisiana as well as on the company’s website at http://www.maxxsunglasses.com.

Optician Goes High End with Vintage--Real Vintage

Van de la Plante in his vintage optical shop.

"Thirty-four-year-old Van de la Plante looks every bit the gentleman," notes the Los Angeles Times. "Sporting a beige linen resort suit, a green Cuban guayabera cigar shirt and Cole Haan huarache sandals, De la Plante fits in well as owner of Gentlemen's Breakfast, a new boutique in Laguna Beach that sells antique eyeglasses, sunglasses and accessories. The small shop, splattered in bitter chocolate and beige tones, is decorated with manly finds and furnishings. Antique crystal decanters sit on an old desk, filled with Scotch and ready for the pour. A vintage bourbon flask hides a 1909 candlestick phone. It's reserved for those who spend enough money, according to De la Plante, who declined to say just how much is enough. A feather pen with ink jar caps off that rich, old-world look." Read more.

Inadequate Eye Care for Residents in UK Homes for the Elderly

"A lack of national policy has resulted in eye health being neglected in care homes for the elderly, according to a report," notes Optician Online. "Findings by think tank International Longevity Centre UK and sight loss charity Thomas Pocklington Trust showed tests were not consistently available to all residents and often not taken up where offered. Undetected Sight Loss in Care Homes: an Evidence Review also found inadequate follow-on support including ensuring spectacles were clean and up to date." Read more.

GE Global Developing Probe to Study Astronauts' Eyes in Flight

Over the next three years, GE Global Research will  build and test an ultrasound probe and measurement techniques to monitor how the spaceflight affects astronauts' vision. The probe, smaller than what is on the market, It is being designed to deliver real-time, three-dimensional pictures, showing the entire globe of the eye and any potential changes in the structure and function of the eye. NASA wants a tool that "can be used to monitor astronauts, in-flight, to watch for changes in eye structure and how the eye functions,” said Aaron Dentinger with the Ultrasound Systems Lab at GE Global Research. “The goal is to develop a new ultrasound probe that has the ability to take an entire volume of the eye with a single scan.”

At least seven astronauts, with otherwise healthy eyes, returned to Earth and needed adjustments in their prescription. For some, the vision loss lasts only a few weeks; for others the condition persists much longer and may not resolve. One possible cause for these symptoms is elevated intracranial pressure from exposure to spaceflight.Read more. You can also search the blog (use the word astronauts as your keyword) for more articles about the impact of space travel on vision.

Large Maryland Employer Recognizes ODs

The Shore Health System (SHS), a provider of hospital services along Maryland’s Eastern Mid-Shore, will cover medical eye care services provided by optometrists under its Employee Retirement Income Security Act (ERISA)-qualified employee health plan, according to the Maryland Optometric Association (MOA). SHS, which is part of the University of Maryland Medical System, has more than 2,000 employees. The SHS Benefits Committee voted to include optometrists as providers following a series of discussions to clarify the role of optometrists as providers of primary eye care as well as vision care, according to Greg Bartoo, the administrator for Easton Eye Care. Read more.

Light at Night Helps Sight but Hurts Health, Says AMA

The American Medical Association (AMA) at their annual meeting in Chicago last month warned that using light at night is bad for health, reports Photonics Development LLC. The damage is related to the disruption of the circadian (daily) rhythm and the loss of melatonin that occurs when the eyes are exposed to light during the evening and night. The human body can produce melatonin, the sleep inducing, cancer fighting hormone for 12 to 14 hours a night if the person is in darkness, but the average American is in darkness for only six to eight hours. Such a disruption in the circadian rhythm reportedly could prevent sound sleep, increase the risk for heart disease, diabetes, and breast and prostate cancer.  Scientists at John Carroll University in Cleveland, OH, developed light bulbs that don’t produce the melatonin suppressing blue rays and eyeglasses that block them, according to Photonic. These products have been available since 2005 on the Internet at http://www.lowbluelights.com. Read more.

Charmant Has Special for Vision West Attendees

"The Charmant Group, known for manufacturing high-quality, comfortable eyewear, announced they will offer several show specials at Vision Expo West in Las Vegas," notes Eye Surf. Read more.

Argyleculture's Improvisation Adds Two Looks

"Improvisation involves taking well known standards and transforming them by adding a unique element or twist," reports Eye Surf. "The Argyleculture “Improvisation” collection features two looks that combine bold color combinations and the latest men’s fashion trends. Sanders and Mobley offer the latest looks for the urban graduate looking to make a statement with his eyewear." Read more.

Project Runway's Mondo Guerra Designing Eyewear for SEE

SEE, a fashion eyewear boutique, announced its collaboration with Denver-based designer Mondo Guerra, winner of Lifetime's "Project Runway: All Stars," to create a special collection. Designed by Mondo, SEE will produce an exclusive collection of eyewear that will be sold solely in its 27 locations nationwide. A portion of all sales from "Mondo by SEE" eyeglasses will be donated to amfAR, an international organization that has spent the past 27 years dedicated to research to end the global AIDS epidemic.

Kaenon Introduces New Sunwear

"Kaenon...proudly introduces the new sunglass style, Hutch, as part of celebrating 10 years of premium optics," reports Eye Surf. "The new style, which features the proprietary SR-91 polarized lens, is available now through Kaenon’s authorized dealer network and online." Read more.

A Collection Inspired by Lyon from Plume

In a recent post Midwest Lens quotes a Plume eyewear designer about the new Lyon Eyewear Collection:

A group of us (eyewear designers) traveled to France for inspiration on our next set of frames to debut as part of the Fall 2012 collection. We researched three cities where we wanted to draw our focus from, one being the beautiful city of Lyon, a UNESCO World Heritage Site. Honestly speaking, inspiration did not come as fast as I thought it would and believe it or not, it wasn’t because of lack of ideas, it was completely the opposite – too many ideas to sort through so I couldn’t really pinpoint what to define our next design on. One thing was for sure, we wanted to introduce a frame that had a unique design that differentiated it from the rest of our frames in our collection. We had challenged ourselves with the idea that the new Plume Paris Fall Collection was going to be the best frames we have ever come out with.

Read more.

Most People Would Give Up a Limb Rather Than Lose Sight, Says Study

An eye-opening stat: Almost 70 percent of people from around the world would rather give up 10 years of their life, or even sacrifice one of their limbs, than lose their eyesight. Yet less than a third take steps necessary to preserve eye sight, according to the “Barometer of Global Eye Health,” a new global survey by Bausch + Lomb. This study sheds light on the state of consumer awareness, attitudes, and behaviors related to eye health. While 80 percent of visual impairment is preventable if detected and treated early enough, not enough people are getting regular eye exams and their reasons for doing so vary wildly, according to the findings. The research organization KRC Research compiled the data after surveying 11,000 consumers in Brazil, China, France, Germany, India, Italy, Japan, Russia, Spain, U.K., and the U.S. The study was developed in concert with eye care experts around the world and validated by 147 eye health professionals from 26 different countries. For more detailed information found in the report, go to http://www.bausch.com/barometer. Read more.

Essilor Launches Varilux S Series Lenses

Essilor has launched "Varilux S Series lenses. Varilux S Series lenses dramatically defy the limits of progressive lenses so radically in every area that performance is actually guaranteed," according to EyeSurf. The S Series, which was announced a few months ago, "is a digital portfolio comprised of three unique lens designs: Varilux S Design, Varilux S Fit and Varilux S 4D. All of the Varilux S Series lens designs are backed by revolutionary Nanoptix Technology and SynchronEyes Technology. Varilux S 4D lenses include a third revolutionary technology: 4D Technology. Varilux S Series lenses combine new technologies and innovative design to offer consumers guaranteed performance." Read more.

PVA and Transitions Issue Call for Action for Eye Health of Minorities

Recognizing that growing ethnic minority populations are at higher risk for many eye diseases, yet often have less access to and lower awareness of the need for preventive care, Prevent Blindness America and Transitions Optical, Inc. have introduced a new “Focus on Eye Health and Culturally Diverse Populations” report. The report – which overviews the serious eye health risks faced by African Americans, Asian Americans and Hispanics – is intended to serve as both a resource and call-to-action for government agencies, policymakers, organization leaders and patient advocates to make eye health education among these groups a national priority.Read more.

Man Wearing "Google-Type" Eyewar Reportedly Attacked in Paris

"A Canadian man wearing similar eyewear in a French McDonald’s claims he was physically attacked when someone in the store tried to rip the device off his head," reports Mashable. "Steve Mann, a Toronto resident, blogged on Monday that the incident occurred on July 1 at a McD’s in Paris. After ordering two Ranch Wraps, one burger, and one mango McFlurry, the attacker 'angrily grabbed my eyeglass, and tried to pull it off my head,' Mann wrote. Mann notes that ‘the eyeglass is permanently attached and does not come off my skull without special tools.'” Read more.

ShareCareNow Names Top 10 Online Eye Health Influencers

In support of the 14 million Americans with a self-reported visual impairment, SharecareNow, powered by WCG, today announced the "SharecareNow 10 - Eye Health" list, recognizing the leading voices online who share valuable information about treating and improving eye health. The influencers range from accredited ophthalmologists to patient bloggers to reporters at well-known professional publications, and address eye health topics, including protection, treatments and care:

1. Leonard J. Press, O.D. - http://visionhelp.wordpress.com
2. Troy Bedinghaus, O.D. - http://vision.about.com
3. Rebecca Petris - http://dryeyezone.com
4. Irv Arons - http://irvaronsjournal.blogspot.com
5. Andrew A. Dahl, MD - http://medicinenet.com
6. Gary Heiting, O.D. - http://allaboutvision.com
7. Amy Hellem - http://revoptom.com
8. Marilyn Haddrill - http://allaboutvision.com
9. Benjamin C. Winters, O.D. - http://covdblog.wordpress.com
10. Vanessa Caceres - http://eyeworld.org

A downloadable version of the SharecareNow 10 - Eye Health list can be found here: http://www.sharecare.com/static/sharecare-now-eye-health-top-ten-infographic. Additional information, including bios and the methodology behind the influencer list, is available at http://now.sharecare.com.

Reading and Eyecare Linked in National Campaign

To read well, a child first needs to see well, as 80 percent of what we learn is through our eyes. However, an astonishing one in four children has an undetected vision problem—many of which are due to lack of vision care. To shed light on the critical role healthy vision plays in helping to develop a child’s passion for reading and learning, VSP Vision Care, Transitions Optical and Bess the Book Bus have launched the national “Eyecare About Reading” Book Drive competition. The drive will provide free books, eye exams and glasses (when needed), totaling more than two million dollars, to children in need. Read more.

Julian Beever's Amazing Optical Illusions

Julian Beever draws on the ground--with chalk, creating amazing optical illusions. If you want some eye candy, take a gander at Beever's work at this site.

No Connection between Eye Movement and Lying, Say Researchers

"In a controlled study published in the journal PLoS One, British researchers monitored the eye movements of 32 right-handed people as they told lies and truths about recent events to an interviewer," notes the New York Times. "The scientists found that there was no pattern of eye movement that predicted lying. In a second experiment, 50 people were asked to look for signs of lying among interviewees. Although half were taught to look for eye movements, they fared no better at lie detection than an untrained control group." Read more.

Children Need Eye Exams before Returning to School, Says Study

"A new report said back to school should mean back to the doctor, but this extends beyond the typical school physical," according to 1011Now. "That report, from the Nebraska Optometric Association, said more than half of children labeled as problem learners may actually be misdiagnosed." Read more.

Giant Squid Uses Huge Eye to Spot Predators

"The enormous eyes of giant and colossal squid may help them spot predatory sperm whales in their dim undersea habitat, a new study finds," goes the post on Discovery News. "These mysterious squid are tough to spot and even tougher to study in their natural habitat. But squid that have been caught or observed have huge, basketball-size peepers — three times the diameter of another other animal, including behemoths of similar size, such as swordfish." Read more.

Baby Must Wait 'Til Next Year to See Eye Specialist

"A partially sighted girl with a rare condition will have to wait until next year for a specialist test on her eyes – even though her parents were originally told it would be done within weeks," reports The Daily Post. "Five-month-old Nancy Thomas has septo optic dysplasia – a developmental, neurological condition leading to vision impairment which affects only one person in 100,000. Her family, from Rhostyllen, are dismayed by news of the 10-month wait and are desperately hoping for a U-turn." Read more.

Classique Eyewear Introduces Fall Kids Line

Midwest Lens notes that "With the anticipation of new school fashions, Classique Eyewear introduces the 2012 Back to School Super-Flex Kids collection with six new models. The boy’s collection gets most of the attention this season with four new models in eye sizes ranging from 43 to 47. Whether it is model SFK 110, an acetate model with a metal temple décor insert or SFK 108, a stainless steel, full rim model, the SFK boy’s collection is sleek, cool and right on trend. Key colors include Navy, Charcoal, Black and Brown. For the girls, SFK 106 is a trendy, playful stainless steel model in fun colors such as Brown/Fuscia, Pink/Aqua and Purple Blue." Read more.