“Once rhesus monkeys learn to associate a picture with a reward, the reward by itself becomes enough to alter the activity in the monkeys' visual cortex,” according to Medical News Today. “This finding was made by neurophysiologists Wim Vanduffel and John Arsenault (KU Leuven and Harvard Medical School) and American colleagues using functional brain scans and was published recently in the leading journal Neuron. Our visual perception is not determined solely by retinal activity. Other factors also influence the processing of visual signals in the brain.” Read more.
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