New from Persol

“Persol…is paying tribute to the world of photography with a unique collection: Persol Reflex Edition. Capturing beauty for over a century, cameras have made it possible to save endless images of the world which surrounds us, and fix them in time and as the memories of generations. The same magic and poetry concealed behind the development of film finds expression in the uniquely Italian artisan production of every pair of Persol eyeglasses,” according to Midwest Lens. “Consisting for the first time of an optical model (PO 3044V) and two sunglasses models (PO 3046S and PO 3047S) featuring Polar and Photo-Polar lenses, Persol Reflex Edition is inspired by vintage-design analogue cameras reinterpreted using modern technology: a fascinating and modern cult object which has captured the memories of generations and reshaped history and the visual arts.” Read more.