New Campaign for Mykita Mylon

“Mykita Mylon blurs the border between fashion and sports, and this year’s campaign emphasizes the influence from both worlds in the collection. For the 2013 lookbook they have teamed up again with the Amsterdam based photography studio Scheltens & Abbenes to create a campaign that illustrates the aesthetic interactions that originated the look of the collection.” That’s the word from Midwest Lens. Read more.

Elle magazine has the following to say about the line: “For Spring 2013, eyewear brand Mykita drew  inspiration from a particularly artistic crew: Jeff Koons and Erwin Wurm. The two new balloon-style frames, titled Egon and Emil, feature sculptural elements that these contemporary artists are known for.” Read more.