Thursday, March 14, 2013

B+L and Walgreens Team Up to Create ECP Locator

Bausch + Lomb and Walgreens created SightSense, an online and in-store education program to improve eye health awareness. The program features a special eye health section on that provides tools, information and resources to help consumers become informed and proactive in their eye health, including a PSA-like video that illustrates the connection between eye health and overall wellness, as well as an eye health assessment test to screen for common problems. The website also provides an eye care professional locator for consumers to find an eye doctor near them, as well as a list of upcoming in-store events. Read more.

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