It was in the Fabbrica del Vapore in Milan--a post-industrial setting—where Safilo tooks its guests to the Carrera Ignition Night #1 on a journey through Carrera’s 57-year history. Four thematic installations displayed the Carrera 2013 eyewear collection, unveiling the brand’s philosophy and design. Carrera’s new identity now has four different personalities, albeit with a common theme: passion for a world that evokes strong emotions, yet combined with a sophisticated style and an urban atmosphere, as well as unmistakable, original design. Similar events will be held in Madrid (March 20), New York, Beijing and Sao Paolo, revealing the brand’s “racing heritage” to the world. Read more.