Warby Parker Gets Real with Its Newest LA Marketing Idea

“We knew it wouldn't be long before Warby Parker returned to LA. Following the success of last summer's concept pop-up at The Standard Hotel, the too-cool eyewear brand is back in town to host glasses, games and books in a tricked-out school bus,” writes L.A. Racked. “Called the Warby Parker Class Trip, the mobile shop's first LA stop is at 1515 Abbot Kinney Blvd in Venice, where they'll remain from February 15th through March 3rd (closed 19, 20, 21, 25, 26), 11am to 7pm daily. After hooking up beach bums with a fun place to shop their $95 eyewear and read vintage books on comfy leather sofas, on March 5th Warby is moving to 8201 West 3rd Street in West Hollywood to offer more of the same through the 24th.” Read more.