New Marketing Campaign from Mykita

"Instead of some exotic faraway beach, the 2013 MYKITA campaign was shot at the place where it all began back in 2003: in Berlin. Friend and photographer Mark Borthwick was responsible for the creative implementation of this tenth anniversary campaign," notes Midwest Lens. "An apartment in a typical Berlin tenement building served as the backdrop for the first portrait session. The subjects – comprising family members, friends and professional models including the likes of Werner Schreyer – were photographed against vintage furniture in light-flooded rooms." Read more.