B+L Launches CL Sweepstakes

Hoping to initiate conversations among eye care professionals and patients about achieving clear vision in low light settings, such as movie theaters,with PureVision2 or SofLens daily disposable contact lenses, Bausch + Lomb launched its Ultimate Movie Experience Sweepstakes. The promo began on Feb. 4, 10 days before it was released to the press, and will run through April 28, 2013. It offers educational materials and samples of lenses to introduce patients to the CLs. In-office materials will include posters, tear pads, counter cards, and a trivia game. Patients have a chance to win one of 10,000 free movie rentals or a weekly drawing for a 46” Samsung HDTV. To find out more, go to http://www.ultimatemoviesweepstakes.com.