Wednesday, February 27, 2013

Safilo Pulls Out the Stops for Mido 2013

Apparently Safilo wants to make waves at Mido 2013 exhibition this March 2-4. The company claims that research is the key to new designs. It points to the Avantek technology it has used on its new Boss and Safilo collections, claiming that the stress and distortion-free lens mounting system eliminates perforations in the lenses and, as a result, risk of visual distortion or deformation for rimless 'glasant' optical frames. Its Polaroid Plus Collection has adopted the UltraSight Plus lenses. Its Hugo collections are using titanium.

Its collections feature a wide range of silhouettes, which include large and small cat-eye shapes, and its round-shaped models have an essential, minimalist design. The square-shaped proposals feature large silhouettes that evoke the fashion of the ‘60s or ‘80s and come in opal or shaded nuances.

The collections will have a wide range of shades and  new color combinations. With their unique interplay of black and white that captures the Optical Art spirit of the ‘60s and their fluorescent shades that recall the ‘80s and pop culture, the new collections are designed for people who are not afraid to show off their daring, personal style. Some models combine also pastel nuances. The wild side collection, however, takes life with animal patterns and spotted prints. Color-blocking, a hot trend for the 2013 season, catches the eye with vibrant color combinations. Last but certainly not least, sunglasses with the ‘80s-inspired mirrored lenses. Read more about specific collections. 

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