Foster Grade Relaunches Its "Who's Behind..." Campaign

FGX International has launched a multi-million dollar national advertising campaign for its Foster Grant eyewear brand--featuring Brooke Shields, who was recently signed as the new face of Foster Grant. The television campaign launches nationwide this fall and will include multiple commercials for the Foster Grant sunglasses and reading glasses collections. In a nod to the brand’s history, the campaign will feature the well-known “Who’s that behind those Foster Grants?” tagline, which was recognized by Advertising Age as one of the Top 100 Advertising Campaigns of all time. Read more.