Tuesday, November 6, 2012

Benji Framk Frames Election Debate

"In honor of Tuesday’s presidential election, eyewear company Benji Frank launched a 'Framing the Political Debate' initiative, which encourages users to virtually outfit Barack Obama and Mitt Romney in a pair of its frames and then share the image on Facebook. Benji Frank plans to donate a pair of glasses for every 10 image shares; on Election Eve, the company says it has plans to donate 100 pairs," says Time magazine. "But this isn’t just another Election Day gimmick sponsored by a business hoping for a presidential boost. The company’s name—Benji Frank (named after Benjamin Franklin)—and products are all inspired by presidents." Read more.

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