Oakley, Athletes, and Artists Go Beyond Reason

Oakley recently launched its Beyond Reason campaign "with a star-studded experience in New York City. The evening’s event at the Oakley SoHo store featured 2008 Olympic gold medalist decathlete Bryan Clay and prominent artist Natalie Frank premiering a specially-commissioned Beyond Reason art piece to showcase creatively how elite athletes approach their performance through a distinct, personal lens," notes a post on Sports Business News. "During the 100 days leading up to the 2012 Olympic Games in London, Oakley will partner its family of athletes with artists from every corner of the world to launch BEYOND REASON. The campaign teams sport champions with creative minds that share the same convictions. Like the athletes, the artists are innovative and groundbreaking visionaries who reject conventional ideas to deliver the unexpected." Read more.