Moscot Turns to Heavy Metal to Market Eyewear Line

"A marketer named Moscot has a new mascot, in the form of the heavy metal music community," says the New York Times."Scott Ian, of Anthrax, models a pair of metal eyeglass frames in an ad for Moscot, which sells eyewear.  For a campaign now under way, Moscot, a family-owned firm in New York that sells eyewear, is turning to heavy metal performers like Chris Adler, of Lamb of God; Matt Heafy, of Trivium; Scott Ian, of Anthrax; Alex Skolnick, of Testament; and Zakk Wylde, of Black Label Society. Those musicians, along with metal figures from television and radio, serve as the models in ads for five varieties of metal frames from Moscot." Read more.