A PPG Industries national research study, released earlier this month, indicates that while consumers are interested
in lenses, they are unfamiliar
with their options. The study also suggests that additional education about lens would benefit patients. The survey found that more consumers now focus on frame selection than
on lenses (84 percent vs. 78 percent in 2007). The study also showed a lack of awareness about lens
material options. There was little awareness
about newer materials – even when presented with several of them in a
follow-up question – and non-lens materials were also named, such as
metal and titanium.
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