The
Huffington Post writes "when Dr. Steven Weisfeld and his son, Evan, launched
Tortoise and Blonde,
their fashionable eyewear line, in early 2011, they had no idea it
would involve music. While at the SXSW last year, though, they met
the Pearl and the Beard, a trio of bifocaled indie-rockers, and discovered a golden opportunity. Music is a brand's bridge to fashion. And so many musicians wear glasses. Not only that, they have the power to turn glasses
iconic. If Tortoise & Blonde can provide musicians with free glasses and eye-care, they have found their bridge."
Read more.
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