"Chinese companies rarely have a very light touch when it comes to branding. Best Raiment of Jauntiness and b + ab gotta pick my precious love collection – both clothing retailers – stand out for strangeness," according to a Wall Street Journal post. "But Helen Keller sunglasses
are especially eye-catching. Helen Keller is apparently a staple of
China’s school curriculum – an exemplary figure that overcame her
disabilities to make a mark – and a socialist to boot. But picking a famously blind person as the brand name for an eyewear company still seems a little strange." Read more.