Thursday, April 19, 2012

Using Helen Keller to Sell Sunglasses

"Chinese companies rarely have a very light touch when it comes to branding. Best Raiment of Jauntiness and b + ab gotta pick my precious love collection  – both clothing retailers – stand out for strangeness," according to a Wall Street Journal post. "But Helen Keller sunglasses are especially eye-catching.  Helen Keller is apparently a staple of China’s school curriculum – an exemplary figure that overcame her disabilities to make a mark – and a socialist to boot. But picking a famously blind person as the brand name for an eyewear company still seems a little strange." Read more.

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