Eyefly Starts Social Networking Contest to Draw In College Students

Eyefly.com, the online portal founded by Bluefly, Inc. for fashionable prescription eyeglasses starting at $99, has launched a new campaign targeting college fashionphiles. Leveraging Facebook, Twitter, YouTube, and Pinterest to spread the word, the brand has reached out to college campuses across the country to submit videos and images reflecting their visionary eyewear style. The winning photograph will be rewarded with a $500 splurge, while the victorious video will win a $2,000 spree. Read more.