New Lines from Safilo

Jimmy Choo: The new Jimmy Choo eyewear collection celebrates the brand’s luxury spirit with new sunglasses and optical frames: the sophisticated silhouettes are embellished with the brand’s iconic signatures such as exotic skin textures and sparkling crystals, for an irresistible, seductive appeal.Read more.

Hugo: The new Hugo optical frame collection reflects the brand’s modern and avant-garde design, which is embedded in its DNA. The new eyewear models feature unconventional aesthetic elements highlighted by the use of high-tech materials: a combination of post-modern and truly innovative style. Read more.

Gucci: Gucci unveils its new eyewear collection for Spring/Summer 2012, dedicated to fascinating women who clearly express themselves and their enigmatic personality. The collection features large square-shaped eyewear, underlined by pastel tones and refined iconic details, to highlight the eyes and bring about a sophisticated female who is both sensual and androgynous. Read more.

Dior: The “BlackTie” eyewear collection figures the essence of the Dior Homme collections. Its signature focuses on the iconic metal cut on the temples. The new styles reflect the distinctive personality of Dior Homme: both sophisticated and minimalist in a perfect balance of the contemporary and the timeless. This fashion concept highlights the 3 sunglasses shapes and the 5 optical frames. Read more.

Bottega Veneta: The new Bottega Veneta eyewear collection highlights the brand’s distinctive aesthetic and enduring motifs. The sunglasses and optical frames are an inspired blend of skillful craftsmanship, superb functionality, and timeless design. The new models, made of the finest quality materials, all feature Bottega Veneta’s subtle signatures: metal studs on the outside of the terminals and a photoengraved butterfly on the inside.Read more.