Friday, April 27, 2012

Another Online Store

DITTO.com has launched an eCommerce site for designer eyewear, featuring what it describes as a 3D virtual fitting technology. The site allows consumers to record a short video with their webcam to create a 3D virtual self, or “ditto”. Users can virtually try-on eyewear in 180-degree views to see how a particular style looks and fits their face before they make a purchase. The site also integrates social media features, allowing the user to post side-by-side snapshots of their ditto in different glasses to Facebook to poll friends for opinions.Read more.

DITTO also closed $3 million in financing led by August Capital. Angel investors, friends and family also participated in the round. Read more.

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