Monday, March 26, 2012

What's Behind Warby Parker? Find Out

"Warby Parker, a New York-based eyewear start-up that is getting a lot of attention, is often painted as an eyeglass shop for hipsters," reports Gigaom. "But that quick summation does a disservice to what the company has done and how it hass built one of the hottest start-ups around. I sat down with Neil Blumenthal, one of Warby Parker’s co-founders, to talk about what’s driving the company’s success and he said it comes down to the way it has created and maintained its brand." Read more.

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