"Warby Parker, a New York-based eyewear start-up that is getting a lot of
attention, is often painted as an eyeglass shop for hipsters," reports
Gigaom. "But that
quick summation does a disservice to what the company has done and how
it hass built one of the hottest start-ups around. I sat down with Neil
Blumenthal, one of Warby Parker’s co-founders, to talk about what’s
driving the company’s success and he said it comes down to the way it
has created and maintained its brand."
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