Saturday, March 24, 2012

Bongo Releases New Line and Ad Campaign

Viva International Group's two new ophthalmic releases to the Bongo Eyewear 2012 collection are infused with lace-inspired patterns in fun color combinations. Model B Lila and B Lacy feature handcrafted acetate temples embellished with an intricate lace pattern and engraved Bongo logo. 

Bongo also unveiled its new spring marketing campaign featuring ABC Family's Pretty Little Liars lead actresses, Lucy Hale and Ashley Benson. The creative for the campaign features Hale and Benson playfully posing together and lightheartedly showing the sweet but edgy side of BONGO. 

Along with print advertising featuring Hale and Benson, merchandising materials will consist of a three-piece display and countercard. The new styles will be available at a dispensary price of $42.95. For more information please call 800-345-VIVA or visit vivagroup.com

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