Wednesday, March 21, 2012

SOLO Tries to OutTom Toms

"Forget about Toms, SOLO offers more than just a one-for-one initiative but a substantial sustainable program that doesn’t just end with sight. Started by a young trio of recent college graduates, SOLO Eyewear is attempting to rectify the dismal numbers of preventable blindness happening around the globe by producing trendy sunnies with a twist," goes the post on Exec Digital. "Each pair purchased delivers prescription eyeglasses or eye surgery, of course, but it’s also the addition of Bamboo arms that makes this project unique. SOLO sunnies have the Ray Ban chic with an environmentally friendly nerve, sending out classic shapes while making use of the world’s most sustainable and available product, bamboo." Read more.

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