To herald the introduction of its 2012 Sun Collection, Moscot
launches its companion 2012 Moscot Sun Campaign. It is said to juxtapose the
sophomore collection's bold, modern frame designs with age old
collegiate sports and vintage uniforms, and trademark dry humor, to
produce an eclectic, quirky, and evocative visual mashup. The philosophy of seasonal collection's campaign reportedly is reflected in the Sun Campaign, which balances the
three central elements at the core of the Moscot brand: history,
fashion and humor.
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