Friday, December 21, 2012
Raen & Deus Ex Machina Create Sunglass Line
Raen and Deus ex Machina have paired up to create a limited edition co-branded eyewear collection. For more than a year, the two classic driven, boutique brands, have worked together on several creative projects. An eyewear collection seemed to be the next step. To design the collection, Deus selected three Raen eyewear styles – the Lenox, Squire, and Underwood. Each handmade piece of eyewear will feature Optics by Carl Zeiss Vision lenses and custom etched Deus logo details. The limited edition exterior packaging features a motorcycle print designed by Deus Creative Director Carby Tuckwell, as well as a custom eyewear sock and optics case for additional carrying protection. Read more.